Cars.com is saying goodbye to Kelley Blue Book, and hello to Black Book for their used car values. Black Book is well-known for their wholesale used-vehicle values, and had originally provided Cars.com’s used car values up until 2005, when they were replaced by Kelley Blue Book. Turns out, Cars.com wants them back.
“Look at the combined audiences of both of our brands: Black Book having significant exposure on the dealers’ Web sites as well as the OEM sites, as well as the footprint, reach and breadth Cars.com has and its large audience. When you combine two strong national brands, ultimately consumers are the ones to benefit from it,” Jared Kalfus, vice president of data licensing at Black Book said to autonews.com.
We recognize that Cars.com and other online sites are how many consumers begin their online search for a used car. It’s how our customers define what they want and research fair values for their trade-in’s and used car purchases. The fact is, online sites and major retailers can’t give its customers the kind of service and value that Mama’s Used Cars offers.
If you’ve done your research (or if you haven’t) and are ready for a friendly, low pressure used car sales experience, stop by Mama’s Used Cars, we can’t wait to see you!